Stephen Colbert promised a big announcement Thursday night. And he delivered.
"I am proud to announce that I am forming an exploratory committee to lay the groundwork for my possible candidacy for the president of the United States of South Carolina!" he said on his late-night comedy show.
There are, of course, still some kinks to be worked out. For example, what exactly is a president of the United States of South Carolina? Apparently, though, that's a minor issue that Colbert and the nation can deal with at a later date.
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For now, Colbert has focused his attention on dealing with his super PAC. "Presidential candidates cannot coordinate with super PACs," as Colbert explains. But -- luckily -- there is a solution, as the Huffington Post reported.
"Enter Colbert's personal lawyer Trevor Potter to explain the awfully convenient ways around that problem. All the potential candidate needs is for someone to take over the fundraising organization for him. And who better than Jon Stewart?" it stated.
On the Thursday show, Colbert therefore handed control of his super PAC over to Stewart, the host of the "Daily Show."
Meanwhile, Colbert's super PAC -- called Citizens for a Better Tomorrow, Tomorrow -- has already been busy buying air time in South Carolina, ABC News reported.
A source tracking ad buys in early primary states told ABC that the super PAC has purchased nearly $10,000 worth of time on a broadcast station in the Charleston, S.C. area between Jan. 15 and Jan. 19.
And according to a South Carolina news web site, the Palmetto Public Record, the super PAC is also reportedly “negotiating a substantial media buy in the Columbia market.”