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China suicides: Is Apple headed for a consumer backlash?

With deaths on the rise, labor rights groups are beginning to wonder if Apple is the next Nike.

Debby Chan, SACOM’s project manager, said she realizes that many factors influence consumer decisions about what products to buy and changing minds will be challenging.

“SACOM can only show the reality of the working conditions of workers who produce the electronic products to the consumers through our investigations and reports,” said Chan. “We believe that some customers will respond to our calls.”

Apple did not respond to requests for comment.

The company told AFP on Thursday: “Apple is deeply committed to ensuring that conditions throughout our supply chain are safe and workers are treated with respect and dignity.”