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The traditional female name ending comes under fire in the Czech Republic.
“It's not a language problem but a legal and administrative problem,” Kraus said.
At first glance, the "ova" ending seems useful as a way of distinguishing whether someone is a man or a woman, particularly if they have a gender neutral name like Pat or Robin. For instance, Pat Jones would be readily recognized as a man while Pat Jonesova would easily be identified as a woman in the Czech language.
Clinton is expected to accompany U.S. President Barack Obama on his first state visit to Europe in two weeks, which includes a stop in the Czech capital. Rest assured that in print and broadcast media she will be referred to as "Clintonova."
Not only does that look pretty weird to just about everyone outside of the Slavic-speaking world, but it carries with it a possessive connotation.
Women's rights advocate Milus Kotisova admits the male ownership connotation of the "ova" ending has been lost in the modern language. Still, she thinks women should be called by their native surnames and that the Czechs should loosen up.
“It just shows that Czech society is a very rigid society,” she said. Plus, the “Czech language is a language of many exceptions.”
When a name becomes iconic enough, it is left alone. Kotisova pointed to Agatha Christie and Greta Garbo as two examples. These women rarely, if ever, are referred to as “Christiova” or “Garbova.”
She also noted that Czechs aren't alone when it comes to family names and rigid rules. She said that when a Czech friend of hers moved to Germany and had a baby, hospital officials there insisted on naming her newborn boy with her last name, "ova" ending and all.
Complaints about Kocumova's dropped "ova" ending were quickly drowned out by the backlash against her firing. Czech Television quickly re-hired her.
“I was surprised so many people were interested in this,” Kocumova said, explaining that there were hundreds, if not thousands, of emails and messages supporting her posted on the Internet.
She said she would stick to her egalitarian approach.
“It's not just for celebrities,” Kocumova said. “There's no reason to use the 'ova' ending on foreign names.”
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