A glass of wine with your samosa?

India's new cutting edge fashion: Women drinking wine.

By Saritha Rai - GlobalPost
Published: May 7, 2009 06:04 ET
Updated: May 8, 2009 16:51 ET
Page 2 of 2

When Bhagwat invited friends over recently, she served dal-roti (lentils and flat bread) with wine. When she visits friends, she sometimes brings wine as a gift.

Still, in a country where the upper crust loves scotch and the masses enjoy cheap rum with cola, wine consumption is still small.

Only some 1.5 million cases (12 bottles to a case) of wines were sold last year, according to Kewadkar. That amounts to 10 milliliters per capita consumption compared with 50 liters per capita in Europe and 17 liters in the United States.

But domestic wine producers and foreign wineries are heady about future prospects — the market is growing more than 20 percent a  year and experts forecast tenfold growth over the next decade.

As newbie drinkers panic over how to hold a wine glass or whether to serve the chardonnay chilled, wine clubs are sprouting in Indian cities, helping dispel some of the snobbery.

In Bangalore, the local club is run by an all-female team and its membership tilts heavily toward women.

Also pumping up the popularity of wines are fine dining restaurants, such as Bon South in Bangalore’s hip Koramangala neighborhood. Dispelling old notions that wines do not complement Indian cuisine, the restaurant offers fiery south Indian food paired with wines.

A surefire sign of the growing popularity of wine-drinking is the fact that supermarket shelves in bigger Indian cities now stock wines from as far as Bordeaux, California and Cape Town, as well as a growing range of Indian wines from companies such as Kewadkar’s.

High tariffs and distribution challenges have long hindered wine sales. Yet, while wines didn't make it into the homes of the uber-rich and onto wine lists of luxury hotels, they now swirl inside the long-stemmed glasses of many middle-class women.

So, while the masses scoff at wine as lacking the alcohol “kick” of whiskey, rum or vodka, Indian women like Bhagwat are learning to enjoy their butter chicken with a glass of rose, and their lamb kebabs with a riesling.

More GlobalPost dispatches on the wine industry:

The rise of Argentinian wine

In Bordeaux, a glass half empty

Video: Is a bad economy good news for Chile's low-cost grapes?

More GlobalPost dispatches on India:

Meet India's first porn star

A tale of two Bangalores

Comments:

1 Comments.

Login or Register to post comments

Posted by peterjon on August 26, 2009 02:47 ET

Hi,
Vintage wines are generally bottled in a single batch so that each bottle will have a similar taste. Climate can have a big impact on the character of a wine to the extent that different vintages from the same vineyard can vary dramatically in flavor and quality.[32] Thus, vintage wines are produced to be individually characteristic of the vintage and to serve as the flagship wines of the producer. Superior vintages, from reputable producers and regions, will often fetch much higher prices than their average vintages. Some vintage wines, like Brunellos, are only made in better-than-average years.

Recent on India :

How can 39 million buffalo be wrong?

Jason Overdorf - India - November 19, 2009 06:30 ET

Indian farmers discover the beauty of mozzarella.

Silicon Sweatshops: A promising model

Jonathan Adams and Kathleen E. McLaughlin - China and its neighbors - November 18, 2009 06:54 ET

There's no easy way to police supply chains in Asia. But one US high-tech firm and its Taiwan supplier are taking a creative approach that might just work.

Special report: Silicon Sweatshops

Jonathan Adams and Kathleen E. McLaughlin - China and its neighbors - November 17, 2009 15:05 ET

Despite strict "codes of conduct," labor rights violations are the norm at factories making the world's favorite high-tech gadgets.

What do you think about Silicon Sweatshops?

News Desk - China and its neighbors - November 17, 2009 15:04 ET

Are high-tech supply chains in Asia good business or exploitation? You decide.

Silicon Sweatshops: Shattered dreams

Jonathan Adams - China and its neighbors - November 17, 2009 07:24 ET

Migrant workers making gadgets at Taiwan's high-tech parks sign deals that make them modern-day indentured servants.

Silicon Sweatshops: The China connection

Kathleen E. McLaughlin and Jonathan Adams - China and its neighbors - November 17, 2009 07:22 ET

For migrant workers, an electronics factory job can be a ticket into China's booming middle class. But for many, it turns into a nightmare of poor working conditions and indifferent bosses.

Silicon Sweatshops: Disposable workforce

Jonathan Adams - China and its neighbors - November 17, 2009 07:22 ET

Laid-off Taiwanese workers accuse their firm of violating industry codes even when times were good.

On Location: Haryana — India's looming food crisis

Jason Overdorf - India - November 12, 2009 16:45 ET

Can the "Lungs of Bombay" be given space to breathe?

Sara Stefanini - Global Green - November 12, 2009 13:33 ET

Called upon to plant trees, Mumbaikars join the historic fight to preserve Sanjay Gandhi National Park.

It's not about the monks

Jason Overdorf - India - November 9, 2009 22:15 ET

China's saber rattling sends India into a funk — by design.

The asses of New Delhi

Jason Overdorf - India - November 5, 2009 05:41 ET

With a year to go before hosting the Commonwealth Games, Delhi targets the poor. Its donkeys, too.

Mt. Everest's "other guy"

Jason Overdorf - India - November 1, 2009 09:47 ET

In the hills surrounding Darjeeling, West Bengal, the people worship second place.

In India, C-sections are in the stars

Mridu Khullar - India - October 31, 2009 06:00 ET

When's that baby due? The astrologer knows.

Interview: India's Foreign Minister S.M. Krishna

Saritha Rai - India - October 29, 2009 15:37 ET

What does a rising power think about China, Obama, the Taliban, Pakistan, Afghanistan and more?

Water woes: Too much of a good thing

Ann Tornkvist - India - October 25, 2009 08:19 ET

Photo essay: India is suffering its worst drought in 20 years. But not everywhere.

China, China everywhere

Thomas Mucha - Commerce - October 24, 2009 08:49 ET

We're all living in China's world now. How's your Mandarin?

CEO pay in India: "Vulgar and indecent"

Saritha Rai - India - October 21, 2009 05:49 ET

What's Hindi for fat cat?

In India, plagiarism is on the rise

Shailaja Neelakantan - India - October 18, 2009 08:30 ET

Publish, perish or pilfer?

India: The next Detroit?

Saritha Rai - India - October 16, 2009 15:17 ET

Automakers worldwide ramp up production on the subcontinent.