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Move over, America. The world has a new rude traveler to detest.
But just as the American tourist's penchant for plaid never stopped France from chasing his dollars, the Indian tourist's insatiable thirst for Scotch hasn't made his rupees any less attractive. Tourism boards from a laundry list of countries have flooded Indian cities with delegations — or simply set up shop here. Airlines and hotels abroad have wooed Indian travel companies with bargain basement rates, and pulled out all stops to compete — throwing open their kitchens to traveling Indian chefs, topping up their in-flight entertainment libraries with Bollywood movies, and fighting tooth and nail for the right to host stars like Shah Rukh Khan and Amitabh Bachchan for the Indian International Film Awards.
The reason is simple. Despite the downturn, India's travel market is still growing. According to the Pacific Asia Travel Association, more than 800,000 Indians are expected to visit Singapore this year, more than 669,000 Indians are expected to visit the U.S. and more than 625,000 are expected to visit Malaysia. Moreover, PATA expects the number of Indian visitors to Singapore, Malaysia and the U.S. to continue to grow rapidly through 2011. “Since the economic crisis began, there has been a reduction in travel, but the reduction in travel by Indians has been very low compared to any other country,” said Gupta. “Indians are still traveling a lot. Maybe some people have downgraded, by say, instead of going to the U.S. traveling closer to home, but they're still traveling abroad.”
Many of these Indian travelers, of course, are erudite, suave, charming, or simply humble and polite — it's just that nobody remembers them. For every passenger aboard Cathay's Delhi-Bangkok run with his finger on the call button, there were three or four who were fast asleep, mummified in blankets, or peacefully guffawing at the mindless in-flight movies.
Most problems result from simple misunderstandings, explained Thomas Thottathil, spokesman for Cox & Kings, one of India's largest tour companies. “We sensitize our customers, our tour guides, and we also explain to our suppliers overseas — the hotels or whatever — that Indian travelers have their own needs, their own particular habits.” Because of that effort, Thottathil said his firm has not faced anything more serious than the occasional complaint that a hotel didn't provide dinner after 9:30 p.m.
Thottathil may well be onto something. A quick lesson about Indians' love of thrift, for instance, might ease international tensions in the air. What's the multicultural secret to a tranquil flight, you ask?
Five dollar whiskeys.