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Turning flip-flops into art

Kenyans recycle beach debris into colorful toys and wearable jewelry.

Others had punched hundreds of holes in each flip-flop to make beads strung together into bobbly multi-colored curtains, necklaces, belts and placemats. One young Kenyan girl on holiday from art school in Britain sat with a bag of flip-flop shapes testing out new jewelry
designs.

There is no shortage of raw material. Outside the workshop a recent 880-pound delivery of broken flip-flops was piled up in bags — that is roughly 1,000 sandals. “Flip-flops wash up on our shores from Malaysia, China, Mozambique and Tanzania,” said Church.

“The challenge is coming up with designs, finding the market and not making it look  'community,’” Church said referring to the dodgy designs and poor workmanship that often distinguish do-gooding projects.

“You need to understand color and make sure the product is actually good.”

The recycling scheme began with backing from the NGO World Wildlife Fund, but is now run as a for-profit business that produces designs that customers are willing to pay for. (A wide range of goods, from jewelry, to placemats, to a backgammon set, can be ordered from UniquEco's website.)

It might be easier to run as a charity or NGO, tapping into the vast benevolent funds available, but Church wants UniqEco to be sustainable in the longterm, not subject to the vagaries of donors’ short attention spans. So she decided that UniquEco must be a profitable commercial enterprise.

Church has ploughed her own money into the business for five years but struggles to make a profit, largely because fashioning the recycled goods is so labor intensive.

“There’s no machine that can glue flip-flops together and cut them into shapes,” she said.

Slowly UniquEco is building its reputation and attracting more customers. In addition to the various little animals and household goods the rubber artisans have crafted a couple of showstoppers.

A 15-foot-tall flip-flop giraffe named "Twiga" graced Rome Fashion Week in July last year and "Mfalme," a life-sized minke whale, did a tour of Kenya before reaching her current resting place in a public park in Mombasa. The aim of all this is not simply to please the eye or give tourists an unusual keepsake. Church pointed out that she remains a conservationist and her driving ambition is to clean up Kenya’s beaches and marine environment for the sea turtles and others creatures.

The flip-flop recycling efforts have been an inspiration to others and back in Watamu there are plans to recycle other marine waste. Trott’s Watamu Marine Association is pioneering a waste management program that will employ local people to collect rubbish from the beach and the town.

The plan is to pay the collectors from profits earned by recycling the rubbish. Trott explains that glass can be cleaned and reused or smashed up and used as a building material and plastics can be melted down and reformed into new household goods. And flip-flops can be turned into art.

Editor's note: This story was updated to correct the spelling of UniquEco.

http://www.globalpost.com/dispatch/kenya/090908/turning-flip-flops-art