The French capital may be agog with the arrival of football superstar David Beckham but his pop star-turned-fashion designer wife Victoria is likely to be no more than a frequent visitor to Paris.
Although one of sport's global stars has signed a six-month contract with super-rich Qatari-owned club Paris Saint-Germain, the former Spice Girl will not be setting up house in France.
After five years spent in Los Angeles while her husband played for LA Galaxy, Victoria appears to have relished the chance to put roots down back home in England for her and the couple's four children.
"My wife and children, they will be staying in London," David told a massed press conference as he was unveiled on Thursday.
Beckham shunned lucrative interest from Australia and reported offers from clubs in the Gulf to sign with the French league leaders -- and the London-Paris axis was clearly a factor in his decision.
Victoria's new career in fashion is serious and Paris' role as the global capital of haute couture is likely to have been an attraction for a man who has accepted that it is his 38-year-old wife's turn in the limelight.
But Paris will not be home. The Beckhams' long-time base in England, an £18 million ($28.5 million, 21 million euros) mansion in Hertfordshire outside London -- nicknamed Beckingham Palace -- is said to be up for sale and they are reportedly renting an exclusive house in the capital.
In an interview with Elle magazine done just before the Beckham clan left California, Victoria betrayed weariness at following the man she once nicknamed "Golden Balls" around the globe.
"There was a time when David was playing football, not just for a club, but for his country, so he was very busy and it was just the beginning for me," she said.
"He wanted to go to Spain, so great, we all went together. When he wanted to play in Italy, we all went to Italy. Well, the boys and myself were based here -- we had to be because the boys were at school -- but were there all the time.
"Now David has finished playing for LA Galaxy and we are starting a new chapter in our lives; as a family we are all very excited about what lies ahead for 2013."
In a statement released after Beckham's signing for PSG was announced, Victoria said she and the children were "excited about spending time as a family in Paris over the coming weeks".
Her transformation from a clothes horse into a serious designer has surprised critics and it is clear that she intends to prove that her success is no flash in the pan.
The Victoria Beckham spring-summer 2013 collection received rave reviews in New York and she has earned praise from fashion luminaries such as Karl Lagerfeld, the creative genius behind Chanel.
Her design studios are in London, and while there were rumours last year that she wanted to open a boutique in Paris there appear to be no plans for her to work in the French capital.
Victoria's new image as a businesswoman who employs more than 70 people and claims she has not had a holiday in four years is a far cry from the Spice Girl who met her future husband at a charity football match in 1997.
She was nicknamed Posh in the highly successful girl band because her father owned a company, but despite her far-from aristocratic background, the name stuck.
The Beckhams were married in a castle in Ireland in 1999, sitting on a pair of gilt thrones in a wedding that came to symbolise the elevation of footballers into celebrities.
Victoria is credited with being the original footballer's WAG -- meaning wives and girlfriends -- although the couple are rare among A-listers for having a marriage that lasted.
Their first son, Brooklyn, was born in 1999, and two more boys, Romeo and Cruz, followed. Their only daughter, Harper, was born in 2011.
One thing that hasn't changed since she first rose to stardom has been Victoria's refusal to smile in public -- a trait she claims gives people the wrong image of her.
"The media paints this image of (me) and that's fine," she told Elle. "Oh my God, I even agree. I look at the pictures of myself and I think, 'You look so moody.' But I really do laugh quite a lot."