Arsenal manager Arsene Wenger believes David Beckham's arrival at Paris Saint-Germain is a huge coup for Ligue 1 that will raise the profile of French football all over the world.
The former England captain, 37, had been training with Arsenal in a bid to maintain fitness before his sensational switch to big-spending PSG was announced on Thursday.
"Beckham is a world brand and the eyes will be on him, and on PSG, therefore also on the French league while he is there," said Wenger.
"I don't know if he had offers from all around the world, but PSG is not a bad choice because they are a very ambitious club, who have a lot of potential.
"They look to extend their reputation at the moment, and Beckham certainly is a good part in that."
Wenger joked that Beckham owed Arsenal a debt of gratitude for helping him to get in shape prior to joining his new club.
"It just shows you how efficient we are with our training sessions -- he came here to practise once, and straight away he was bought by Paris Saint-Germain!" Wenger said.
"But I believe he has to go through physical preparation and it will take him a few weeks to be completely match-fit."