New Orleans will return to the center of US sport's grandest stage by hosting Super Bowl 47 on Sunday, a major milestone on the southern city's road to recovery from Hurricane Katrina.
It is the first Super Bowl here since the Big Easy was hit in 2005 by the massive storm, which killed close to 2,000 people and caused billions of dollars of damage in four American states.
The Baltimore Ravens are up against the San Francisco 49ers in the National Football League championship game at the Superdome stadium, which kicks off at 5:30pm (2330 GMT), giving it primetime television billing across the nation.
It is the 10th time the Super Bowl has been held in New Orleans and the sixth time at the Superdome -- which sheltered thousands of people for several days after Katrina made landfall. The significance is not lost on the teams.
"I think our guys really understand the whole dynamic here," said Baltimore Ravens coach John Harbaugh, who noted that he had great respect for the city's people.
"Everybody in America understands Katrina and New Orleans. We drive the buses to all those different places, and we get a chance to look at some of the neighborhoods and things like that. You can tell guys are looking at it."
Colin Kaepernick, the 49ers star quarterback, also described the importance of the spectacle. "It is a great opportunity to put New Orleans back on the map after what happened here," he said.
The biggest number of deaths from Hurricane Katrina occurred in New Orleans, where the levee systems failed. Floodwaters lingered for months, leaving 80 percent of the city and large areas of neighboring parishes under water.
The recovery has been slow but steady, with the economy picking up.
Football revelers are getting a double dose of high octane partying, with the Super Bowl and Mardi Gras coming in the same month.
City officials have pulled out all the stops to let visitors know New Orleans is top of its game again. The state of Louisiana provided $6 million and the local organizing committee raised $7.5 million to put on the game, which will also see pop star Beyonce sing at half-time.
The Superdome, which is located just blocks from the city's famous Bourbon Street, has been spruced up on the outside with giant banners promoting the extravaganza. Extra security, including police on horseback, has been added downtown, and additional city maintenance crews have kept streets and sidewalks clean for visitors.
"We would love New Orleans to be in a regular Super Bowl rotation," Mary Matalin, a member of the Super Bowl Host Committee told USA Today.
"The country will be shocked to see how well the city is doing. It's been a unifying event for the city on a topic greater than sports. It's a great story to show how it is done, how the whole community can engage to rebuild."
New Orleans will be tied with Miami for the most Super Bowls hosted. Four of the first 12 Super Bowls were in New Orleans from 1970-78.
The last Super Bowl in New Orleans was in 2002, three years before Katrina severely damaged the Superdome. The stadium has been repaired and renovations ahead of the most watched single event in American sports are now complete.
Civic officials put to good use the relief money that came in after Katrina. The Louis Armstrong New Orleans International Airport received a $350 million face-lift while another $52 million was spent on a downtown street car line.
Millions were also spent on fixing up downtown hotels, museums and the convention center. The latter is now being used as the main media center for the Super Bowl, which attracts journalists from all over the world.