Argentina's gauchos, or cowboys, are a proud lot. As economic forces trigger changes in agriculture -- namely a big rise in soybean farming -- they try to preserve their century-old lifestyle, including the trademark "bombacha" or baggy riding pants.
Famed for their horsemanship, these rugged cowboys of the central 'Pampas' -- vast, fertile plains and grasslands -- helped defeat Spanish troops and win Argentine independence in the 19th century.
But today, as mechanized soybean farming increasingly encroaches on pasture land, the gauchos are under pressure and doggedly trying to keep alive the bombacha-making business.
"There is a deep loss of identity, but people are resisting. They want to preserve this lifestyle," said 74-year-old Jose Peluffo as he showed off his collections of "bombachas" in his homestead in Ayacucho, 366 kilometers (225 miles) south of Buenos Aires in the heart of the Pampas.
From his grandfather Serafin, he picked up a taste for the most traditional form of the loose pants, still tailor-made by a Buenos Aires store called "Carpenters" and founded in 1888 by a French family.
"I am used to wearing the "bombacha". It is really comfortable and I wear it with pride," he added, recalling that he ordered his first pair in that store at the age of 16.
"This suit, with the waisted jacket and bombacha, is my favorite to go to farm meetings," he added.
Since 2003, skyrocketing soybean prices have led to 11 million hectares of arable land being switched from cattle-raising to farming, threatening the gaucho culture.
In the central plains, chief herdsmen and horse tamers are now hard to find.
These skilled jobs are now being pushed to peripheral regions, less adapted to soybean growing, such as the northeastern province of Corrientes.
But bombacha-making is holding firm, even in the middle of the Pampas, in large part due to the popularity of the "Carpenters" store which even attracts foreign tourists.
"I sense that it will never disappear," said 57-year-old store owner Juan Robiglio said of the garment as he stood behind a quaint, wooden counter in Buenos Aires's old Montserrat district.
"The bombacha requires a lot of work," said a seamstress named Carmen, who would not give her last name.
"This pair one has five pockets, while the machine-made one has only three and no buttonhole or button," she added.
The trousers must custom-fit the client and each region has a different style. The further north you go, the wider they get.
Founded by Frenchman Louis Pot and later managed by two other compatriots, Jean Maynard and Jules Febre, "Carpenters" owes its name to its first success: work pants made for carpenters.
But the French owners quickly realized that the future of their business lay with the 'bombacha'.
At the end of the Crimean War in 1856, another Frenchman, diplomat Charles Lefebvre de Becourt, offered Argentina a stock of 100,000 pairs of loose pants initially ordered by the Turkish army in exchange for local products.
The offer was accepted and the country quickly adopted the "bombacha", ideal for horse riding.
For Peluffo as for many other Argentinians, wearing a tailored-made bombacha is their way of holding off the spread of transgenic plants and globalization.