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Facebook on Thursday began transforming the stream of updates from friends at home pages into a "personalized newspaper" with news ranging from the personal to the global.
The News Feed on home pages at the leading social network was revamped to get rid of clutter and present "bright, beautiful" stories whether they are insights from friends or trending news of the day.
"I think there is a special place in the world for this sort of personalized newspaper," Facebook co-founder Mark Zuckerberg said in introducing the overhauled News Feed.
"It should have a front page and top news section or let you drill down into any topic you want."
Facebook began rolling out the new News Feed "very slowly" at its website reached by desktop or laptop and planned to begin adding it to its smartphone and tablet applications in the coming weeks.