Samsung unveiled a slim, feature-rich Galaxy S4 on Thursday as its new champion in the fiercely competitive smartphone arena.
The South Korean consumer electronics giant introduced the Galaxy S4 in theatrical style on the stage of New York City's famed Radio City Music Hall and said the smartphones would roll out in 155 countries in late April.
"For each of us, life is a journey," said Samsung mobile communications division head JK Shin.
"What we want is a device that can join us on that journey; a companion that helps us experience life in the fullest."
S4 features include a high-definition, five-inch (12.7-centimeter) screen, enhanced picture-taking capabilities and the capacity to translate to and from nine languages.