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Richard Hill was sacked as coach of English Premiership side Worcester Warriors on Tuesday.
The 51-year-old former England scrum-half had guided Warriors to promotion in the 2010/11 campaign in what was his first season in charge.
However, failure to secure European rugby next season, for a second season in a row, sealed his fate.
Worcester are presently ninth in the table with two matches remaining.
Warriors said the decision had been prompted "following the club's recent run of form".
The club's rugby committee chairman Bill Bolsover said that a failure to make significant progress since being promoted had cost Hill his job.
"Richard was brought into Worcester Warriors to get us promoted back to the Premiership, which he successfully achieved," he said.
"We then wanted to consolidate our position amongst the elite before breaking out of the bottom four.
"Despite all his hard work, effort, attention to detail and honesty, we have not continued the forward momentum."
Hill brought on board former England prop Phil Vickery and lock Nigel Redman last summer to strengthen his coaching team.
But, despite guaranteeing top-flight rugby next season, they have once again missed out on the end-of-season play-offs and a place in the European Cup, largely because of losing all 10 away games -- indeed their losing run away from home is 15.
Hill, who was originally appointed on a two-year deal, signed a two-year contract extension in 2011 when the Warriors won promotion back to the Premiership.
His previous job had been with French side Chalon-sur-Saone, having spent six years in charge of Bristol before leaving in February 2009.
He beat off some stiff competition to get the Worcester job, with former Gloucester coach Dean Ryan, England forwards coach Graham Rowntree and World Cup-winning former South Africa boss Jake White all having been linked with the vacancy.
Ryan, 46, part of Scotland's coaching team under Scott Johnson during this year's Six Nations, looks set to be a contender for a second time.