Cardiff City's Malaysian owner Vincent Tan says the club could spend up to £25 million ($38.2 million, 29 million euros) on new players after securing promotion to the English Premier League.
The Welsh club will return to the English top flight for the first time in 15 years after a 0-0 draw at home to Charlton Athletic on Tuesday guaranteed promotion from the second-tier Championship.
Financial difficulties in recent years have left the club with an overall recorded debt of £83.1 million, but Tan says they will find the money to fund a competitive assault on the Premier League.
"We need to strategise well and we'd like to spend some money - maybe 20 to 25 million (pounds)," said Tan.
"Others have spent a big amount of money and don't do well, so we will try to spend smartly."
Tan first invested in Cardiff with a group of Malaysian investors in 2010 but sparked anger at the start of the current season by forcing the club to change their traditional colours from blue to red.
Cardiff manager Malky Mackay said he was excited about the prospect of rubbing shoulders with the biggest names in the English game, as the Bluebirds prepare for encounters with teams such as Manchester United, Liverpool and Arsenal.
"It's a huge challenge," said the Scot. "We are going into one of the best leagues in the world. We are going to plan properly - that has started already and we will now put that in action.
"We will make sure the structure we have put in place keeps striding forward and keeps adding because change is constant.
"We have been doing that for two years, changing and adapting and pushing the envelope, and we will continue doing that to make sure we give ourselves the best chance in the Premier League."
Cardiff will join local rivals Swansea City in the Premier League next season, meaning there will be two Welsh clubs in the English top flight for the first time in the competition's 125-year history.