Bob Dylan put a 21st-century interactive spin on a 48-year-old song that many consider his greatest composition when he released an official video for "Like a Rolling Stone."
Posted on bobdylan.com, it invites viewers to channel-surf between mock TV shows where the song is lip-synched by newscasters, reality TV stars, tennis players, fashionistas, game show hosts and a levitating cartoon cat, among others.
Dylan himself appears on a "Music 1 Classics" channel in vintage footage, performing the song in concert in 1966 alongside his background band The Hawks.
"No two people will engage with the video in the same way twice," said a statement by New York-based digital media firm Interlude, which developed the patented interactive technology that underpins the video.
Dylan, who earlier this month re-issued all his albums in a massive box set, is currently on tour in Britain, where he will play the Royal Albert Hall in London for the first time since the 1960s.