Myanmar officially welcomes thousands of athletes on Wednesday for the Southeast Asian Games, an event billed as a coming-out party for the former pariah nation emerging from decades of international isolation.
The opening ceremony for the regional showpiece is being held in a spotless, purpose-built 30,000-capacity stadium in Naypyidaw, the utilitarian capital built by secretive generals -- far from the bustle of commercial capital Yangon.
Myanmar, formerly known as Burma, last hosted the games more than four decades ago and the return of the multi-sport event comes as political and economic reforms sweep the impoverished nation following the dissolution of the ruling junta in 2011.
The SEA Games are held every two years, offering regional bragging rights and a chance for athletes from lesser sporting nations to shine in sports ranging from athletics to the obscure cane-ball game chinlone and martial arts vovinam and pencak silat.
Myanmar currently top the medals table after accusations in the run-up that in excluding the likes of tennis and gymnastics, the host nation was guilty of of cherry-picking events to help home athletes.
Thousands of curious local fans have been lured to the games, with many determined to grasp the chance to interact with foreign guests.
"It's so good for us, it's so exciting.... For a long time people didn't see what Myanmar was like and we didn't see what other people were like. It's a chance to change that," said 20-year-old aspiring tour guide Moh Moh Nay Wynn.
Local media, entirely state controlled until recently, have reflected that buzz, but have also been peppered with appeals by officials for their countrymen to respect regional norms after years in the shadows.
A daily SEA Games official newspaper has carried notices from Myanmar's football manager urging his players to refrain from robust tackling while signs across the vast main complex appeal to locals not to spit betel nut -- with limited success.
Most of the 22-day competition has been taking place in Naypyidaw, a sleepy, planned city 300 kilometres (190 miles) north of Yangon, which hosts the early rounds of men's football plus body-building, weightlifting and kempo, a martial art.
And while the purpose-built facilities have won praise, the distance, lack of hotels and poor transport links between venues have left the event shorn of foreign fans.
The overwhelming majority of those who have made the journey are the thousands of athletes and media, but fears over empty seats appear to have eased with busloads of local students taking up free tickets.
"The SEA Games is important for the status of a country," said Thiha Saw, a veteran journalist who has taken advantage of the thaw in press controls to publish a daily private newspaper.
"We haven't held it for 44 years. As hosts the country's reputation grows. That is something Myanmar is seeking," he said.