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When asked in a survey what factors would prevent them from buying Google's Glass headset, 45 percent of the 1,000 smartphone-owning respondents cited "social awkwardness" and claimed that it appears "too irritating" to wear.
Forty-four percent, meanwhile, claimed that they don't find any of Google Glass's known features to be desirable.
The report, entitled the "Google Glass Adoption Forecast," commissioned by BiTE Interactive and conducted by YouGov, also found that even if Google Glass was competitively priced upon its public launch -- i.e., much cheaper than the $1,500 Google currently charges developers for an ‘Explorer' edition -- 38 percent of respondents still wouldn't wear them.
The release of the survey couldn't be better timed, with Google's annual developers conference set to start on Wednesday with the wearable computer likely to be a focus. While there is clearly a lot of negativity surrounding this very hyped tech product, some are actively excited about the headset's possibilities. Of the 10 percent of respondents who said that they'd wear the headset regardless of its cost, 44 percent of that group said that using the device to capture photos is its most compelling feature, while 39 percent want to use it for making voice calls and 37 percent for capturing video.
Of the findings, BiTE Interactive's EVP of Operations Joseph Farrell said, "Google's past successes have occurred when they provide an innovative product that solves a real consumer need. However, with Glass it looks like Google risks exposing a serious disconnect between its pioneering technology and the key problem it solves. The Google Glass Adoption Forecast uncovers many more concerns for Google's Glass strategy with the majority of smartphone owners unconvinced that its key features would make it worth buying."