Connect to share and comment
Chateau Mouton Rothschild has announced plans to permanently open a museum that will house its collection of wine labels rendered by artists such as Picasso, Chagall, Andy Warhol and Prince Charles.
After traveling the world, the exhibition "Mouton Rothschild: Paintings for the Labels" will find a permanent home on the chateau estate in Pauillac in the Medoc alongside the existing Museum of Art in Wine, reports wine publication Decanter.
The chateau is currently undergoing major renovations and is expected to open to the public in June.
Over 70 years, the wine producer enlisted some of the greatest artists around the world to design bottle labels which in addition to Picasso and Warhol included Keith Haring, Anish Kapoor, Salvador Dali, Lucien Freud and Chinese calligrapher Gu Gan.
As compensation, artists were paid with 10 cases of Mouton Rothschild.
Labels on display date as far back as 1924, and from 1945 to 2010.
The collection of wine labels, which has traveled to 42 cities since 1981 in locations such as Moscow, St. Petersburg, London and New York, will continue to visit other cities as temporary exhibit, adds Decanter.