New focus for PlayStation 3 in Brazil

Locally manufactured games consoles and localized versions of "Grand Theft Auto V" and "The Last of Us" are on the slate for Brazil, as Sony looks to strengthen its South American focus.

"Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers," said Andy House, President of Sony Computer Entertainment. "Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers."

"Grand Theft Auto V," given a September 17 worldwide release date, is to become the first "Grand Theft Auto" game localized into Brazilian Portuguese, while PS3 exclusive "The Last of Us" was also promised equal billing with other regions come June 14.

As part of the push, Sony also announced a price of R$1,099 for the Brazilian "Super Slim" PlayStation 3 model, lopping nearly a third off the standard price.