Connect to share and comment

Adidas unveils its data-tracking smart soccer ball

PlacardEnlarge
(Globalpost/GlobalPost)

On the heels of debuting its fitness-tracking soccer cleat, Adidas has unveiled a new miCoach Smart Ball, a soccer ball that can measure the speed, spin, and trajectory of each strike while feeding that data to an iOS device via Bluetooth in real-time.

To celebrate the UEFA Champions League Final, the company offered fans a first look at the new ball, as well as other high-tech innovations, at the Adidas Lab at Victoria House in London this weekend.

Visitors also got a sneak peek of the brand’s new uber-lightweight 630 gram kit, including shirt, shorts, socks, shin pads and cleats (or boots if you prefer). The shorts are made from a four-way stretch breathable lightweight woven fabric, while the shin pads are integrated into a pair of compression socks. And using a framed composite skin construction and a lightweight outsole, the cleats will weigh just 99g each, making them the lightest football cleats ever, Adidas says. The kit and the cleats will be made available to the public in 2015.

After three years of development, Adidas has created the Smart Ball with in-built sensors that track its movement and feed the information back to the players through an app on their phone. The app is built around helping players improve their technique via immediate analysis and direct feedback as well as allowing users to set up challenges and record data over time. The Smart Ball will launch sometime next year. Adidas has also just launched its new Nitrocharge soccer cleat that the company claims will revolutionize your game, increase agility, protect you from injury and give you more energy, all while tracking your fitness stats via its miCoach speed cell.

adidas.com

jw/kc

http://www.globalpost.com/dispatch/news/afp/well-being/130527/adidas-unveils-its-data-tracking-smart-soccer-ball