Giant photo of Pope Francis placed on Buenos Aires building facade

Buenos Aires, Mar 28 (EFE).- The municipal government of this capital on Thursday placed a gigantic photograph of Pope Francis on the facade of one of its buildings in homage to the man who was archbishop of Buenos Aires prior to his March 13 election as pontiff.

The image, with the caption "The city celebrates Pope Francis with pride and joy," measures 88 meters wide by 34 meters high (286 x 111 feet).

The image, made of cloth, was placed over the facade of the Plata Building near the emblematic Obelisk of Buenos Aires.

When the photo is removed, the cloth will be used to manufacture bags that later will be auctioned with the profits to go to the Vicaria de Villas, a Catholic institution dedicated to helping the city's poorest neighborhoods and the pastoral work of which was strongly supported by then-Archbishop Jose Bergoglio.

"It's a gesture of Buenos Aires celebrating Pope Francis in this way and at the same time performing an exercise in solidarity with those of the most humble means," said municipal Culture Secretary Hernan Lombardi on Thursday.

He attended the placement of the huge photo along with Deputy Mayor Maria Eugenia Vidal, papal nuncio Emil Paul Tscherrig, archdiocesan administrator Joaquin Sucunza and the head of the Vicaria de Villas, the Rev. Gustavo Carrara.