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ITB Berlin 2014 ends with more visitors than previous edition

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(Globalpost/GlobalPost)

Berlin, Mar 10 (EFE).- ITB Berlin 2014, the world's largest tourism fair, closed its doors over the weekend with attendance figures that topped last year's, organizers said.

Some 170,000 people visited this year's fair, which drew 10,147 exhibitors from 189 countries to Germany's capital.

Mexico was the official partner country at ITB Berlin 2014, which closed on Sunday.

About 110,000 of the visitors were industry professionals, an increase of 4 percent compared to the 2013 edition.

Deals worth 6.5 billion euros ($9.01 billion) were closed during the travel fair, organizers said.

"It is once again clear how important and relevant a fair like this is for forming personal relationships with partners and clients despite the fact that society is increasingly more digital," German Tourism Industry Association, or BTW, president Michael Frenzel said.

Spanish-speaking countries had a strong presence at ITB Berlin 2014, with Mexico occupying a pavilion that covered more than 700 sq. meters (7,524 sq. feet) and featured 80 exhibitors.

"Mexico is pleased with the results of ITB Berlin. As the official partner country this year, we had the opportunity to show our country and our destinations," Mexican Tourism Secretary Claudia Ruiz said.

"The ITB is the most important tourism platform and we were able to present a cultured, modern and diverse Mexico," Ruiz said.

The next edition of ITB Berlin will take place March 4-8, 2015, with Mongolia as the official partner country.

http://www.globalpost.com/dispatch/news/agencia-efe/140310/itb-berlin-2014-ends-more-visitors-previous-edition