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CPL to roll out major TV ad campaign

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(Globalpost/GlobalPost)

Production has begun on a major television advertising campaign to be unveiled soon and aired around the world promoting the inaugural Caribbean Premier League (CPL) which takes place in July and August.

Two intense days of filming, involving franchise players, a Boeing 767, carnival dancers, musical artistes and a monkey named Chico, have ended in Trinidad.

Organisers say the theme of the campaign, 'We've Come To Play', focuses on all who will be a part of the CPL, from the players and the fans to dancers and entertainers.

"When it comes to West Indies cricket, everyone rallies together," said Rhonda Kelly, CPL event organiser.

"The idea behind this campaign is to let the world know that whether it's on the pitch, in the stands, on the stage or on TV, the CPL is going to show the world how only the Caribbean can 'play'. It's so much more than a sport; it is going to be an amazing experience where everyone comes to play."

Five of the six regional franchise players, Chris Gayle, Dwayne Bravo, Kieron Pollard, Marlon Samuels and Sunil Narine, were part of the filming that will result in several TV commercials.

"I really like the theme, everyone who comes to cricket comes to play, the difference is we're playing on the pitch and they're playing in the stands,” said Gayle.

“The chance to promote the game and at the same time my home in the Caribbean is great, I really think people will enjoy the ads, it was fun to do and made me appreciate even more all of the people who join in and support us when we play."

The inaugural 2013 Caribbean Premier League tournament takes place from July 29 to August 26 across the Caribbean.

Along with the six regional franchise players, two international franchise players - Ricky Ponting and Adam Gilchrist - have been announced to date.

http://www.globalpost.com/dispatch/news/asianet/130404/cpl-roll-out-major-tv-ad-campaign