Connect to share and comment

Starbucks opens its first juice bar: 'Evolution Fresh'

'Evolution Fresh' aims at boosting the chain's position in the $50 billion healthy food sector.

starbucks sign cloudsEnlarge
Starbucks new chain, 'Evolution Fresh,' seeks a share of the growing multi-billion dollar healthy food sector. (Christopher Furlong/Getty Images)

Starbucks opened its first juice bar Monday in the Seattle suburb of Bellevue, the chain's biggest move outside of coffee.

According to Fox Business, the company hopes to expand into the $50 billion health food sector, with a new chain called 'Evolution Fresh.'

Seattle-based Starbucks purchased Evolution Fresh, a California juice maker that sold its juices at grocery stores, in November for $30 million.

Read more on GlobalPostStarbucks opens first ski-through coffee shop in California

Reuters reported that the new 'bars' will dispense numerous fresh pressed juices like apple, beet and carrot in a variety of blends.

The 8-ounce drinks will sell for $4.99 and the 16-ounce drinks will be priced at $7.99.

The shops will also sell healthy prepared foods such as sandwiches, oatmeal, salads and soups.

According to the Associated Press, the move is an attempt to expand its business its the healthy food market where rivals such as McDonald's and Dunkin' Donuts are making an effort to offer customers low-calorie and low-fat food options.

"Our customers are looking for a healthier lifestyle," said Jeff Hansberry, president of Starbucks Channel Development, to USA Today. "Juice and nutrition is no longer a fad. It's a full-blown trend."

Starbucks' acquisition comes at the heels of its push to enter the single serving coffee maker market taking on rivals Green Mountain Coffee and Nespresso.

Read more on GlobalPostStarbucks launches new plan to rejuvenate international sales

http://www.globalpost.com/dispatch/news/business-tech/120319/starbucks-opens-its-first-juice-bar-seattle-suburb