Twitter has unveiled Vine, a new video sharing service that allows users to embed six-second videos in their tweets.
Vine is currently available as a free app for iPhone and iPad.
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A blog post from Twitter announcing the new service stated they are working to get the app on other mobile platforms.
Vine was first used by Twitter boss Dick Costolo, who posted a video of himself making steak tartare, BBC News reported.
Videos last no longer than six seconds and play in a continuous loop.
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They're shot using the Vine app, and users can choose to have the sound on or off, as can others who view the video in a tweet, CNET reported.
The videos can be shared on Facebook and Twitter. Users can also search for videos in Vine using certain hashtags or topics, USA Today reported.
"Posts on Vine are about abbreviation — the shortened form of something larger," says Vine co-founder and general manager Dom Hofmann in a separate blog post. "They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."