This Mother's Day commercial for a Spanish clothing brand is your WTF moment of the day

Desigual, a Barcelona-based clothing brand, released a commercial for Mother's Day that's got a troubling surprise at the end. And from the looks of it, there's going to be another surprise in 9 months.

Desigual's Twitter account says this about the company and its clothes: "We are fun and unconventional. Our clothes are out of the ordinary and we dress people, not bodies." One of the brand's mottos is "la vida es chula," or "life is cool."

The commercial is certainly unconventional and out of the ordinary. But it's not cool. Not cool at all. Seriously, seriously uncool.

Is this what Desigual thinks women do when they're shopping? Happy Mother's Day, I guess...