Connect to share and comment

Burger King has a weird French cult following

French Whopper fans eagerly await BK's France expansion.

France burger kingEnlarge
A customer reacts after being served at the Burger King fast food restaurant in Marseille's airport, in Marignane, southern France, on Dec. 22, 2012. Marignane's Burger King is the first shop of the brand to open in France after 15 years of absence and marks the return of the famous Whopper burger in the country. (ANNE-CHRISTINE POUJOULAT/AFP/Getty Images)

Burger King is as mainstream as a fast food chain can get in the United States, but over in France, it has a cult following.

“They have the name recognition, that weird cult following in France,” Michael Schaefer, an analyst at Euromonitor International, tells Bloomberg.

You see, Burger King is finally returning to France after a 15-year hiatus. In December, it opened its first store since being forced out by overwhelming competition from McDonald's. Now, it's planning to open more.

And French mouths are watering.

“As soon as French people get to London or Ibiza, they go to Burger King,” said Gauthier Boche, a lecturer at Paris Sorbonne university. He said the brand is like "a lover who lives far away.”

Lunchtime at Marseille airport — Burger King's sole French location right now — can spawn wait times that reach up to 45 minutes.

That's a long time to wait for a Whopper. 

More from our partner, Business Insider:

Business Insider: The Decline Of The Yen Is About To Pass Another Big Milestone

Business Insider: Is It Just Me, Or Does This iPad Mini Keyboard Cover Look Ultra Sleek And From The Future?

Business Insider: GOLDMAN: Answer These 14 Questions To See What Kind Of Wall Streeter You Should Become

Business Insider: Facebook Wants To Take Over Your Phone

Business Insider: The Stupidest Reason In The World To Sell Your Stocks

Original Source URL: 
http://www.businessinsider.com/burger-king-france-cult-2013-2

http://www.globalpost.com/dispatch/news/culture-lifestyle/food-drink/130205/burger-king-france-french-cult-following