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Coca-Cola will address obesity in new ads

Coca-Cola will encourage consumers to keep buying soda--and then burn it off--in its first ad campaign addressing obesity.

Diet soda depression 2Enlarge
A new study by the National Institutes of Health shows that drinking diet soda may increase the chances of developing depression. (Justin Sullivan/Getty Images)

Coca-Cola has a very Coca-Cola specific plan for losing weight: drink Coca-Cola, and then burn it off with some exercise.

Coca-Cola will launch its first advertisements addressing obesity. On Wednesday, a Coke commercial will air during "American Idol,"  the Los Angeles Times reported. In the ad, the company will announce that a can of Coke has just 140 calories, and that burning them off can be "fun." 

More from GlobalPost: Diet soda leads to depression, new study shows

Today, Coca-Cola will air ads on CNN, Fox News and MSNBC that point to the company's low-calorie drinks,  the Associated Press reported

Unfortunately, science says that it isn't so simple. In September,  a study showed a direct link between consumption of sugary drinks and obesity. The study, which looked at 33,000 Americans, made a surprising finding: it found clear proof that sugary beverages interact with genes that affect weight gain, amplifying a person's risk for obesity.

And in December,  a study found that people who drink diet soda in excess are more likely to be depressed. 

Perhaps it's a better idea to just drink some unsweetened tea before your jog instead.

http://www.globalpost.com/dispatch/news/health/130114/coca-cola-will-address-obesity-new-ads