Connect to share and comment
Coca-Cola will encourage consumers to keep buying soda--and then burn it off--in its first ad campaign addressing obesity.
Coca-Cola has a very Coca-Cola specific plan for losing weight: drink Coca-Cola, and then burn it off with some exercise.
Coca-Cola will launch its first advertisements addressing obesity. On Wednesday, a Coke commercial will air during "American Idol," the Los Angeles Times reported. In the ad, the company will announce that a can of Coke has just 140 calories, and that burning them off can be "fun."
More from GlobalPost: Diet soda leads to depression, new study shows
Today, Coca-Cola will air ads on CNN, Fox News and MSNBC that point to the company's low-calorie drinks, the Associated Press reported.
Unfortunately, science says that it isn't so simple. In September, a study showed a direct link between consumption of sugary drinks and obesity. The study, which looked at 33,000 Americans, made a surprising finding: it found clear proof that sugary beverages interact with genes that affect weight gain, amplifying a person's risk for obesity.
And in December, a study found that people who drink diet soda in excess are more likely to be depressed.
Perhaps it's a better idea to just drink some unsweetened tea before your jog instead.