Confectionery maker Ezaki Glico Co. on Thursday unveiled a new giant electronic billboard in downtown Osaka featuring its signature image of a runner with his hands in the air.
Instead of neon bulbs, the sixth Glico runner billboard since 1935 employs around 140,000 energy-efficient light emitting diodes, which have attracted attention since three Japanese-born researchers won this year's Nobel Prize in Physics.
The new billboard, measuring 20 meters high and 10.38 meters wide, is as large as the fifth one, which was replaced in August. It will be lit between 6 p.m. and midnight every day.
==Kyodo