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Colombians want the world to stop misspelling their country's name. It's Colombia, NOT Columbia

Colombia is a country in South America. Columbia is a university in New York City. Sort it out. It's not that hard.

Colombia not columbia 1Enlarge
(Facebook)

Colombians have a message for the world: Stop misspelling our country's name. Seriously, it's not that hard.

It's Colombia, NOT Columbia.

The simple reminder has grown into a global campaign. Sure, it's just one pesky vowel, but, in this case, the difference between an "o" and a "u" is the difference between respect and disrespect.

Carlos Pardo, a digital media executive, came up with the idea last year. He never imagined it would blow up into a digital social movement that's now using Facebook, Twitter, Instagram, Tumblr and everything else in order to politely - but firmly - correct misspellings.

"We're not trying to insult the people or companies that make this mistake," Mr. Pardo said. "We don't say 'Hey, idiot, fix it!' We just say 'Dear so-and-so, it's Colombia, not Columbia.'"

When companies or public figures make the error, campaigners take screengrabs and post them to social media.

There have been a lot of offenders.

Some offenders are people you don't really expect to know better...

Like Justin Bieber:

 

 

And Ozzy Osbourne:

 

 

But there are plenty of offenders who should really, really know better.

Like Starbucks:

 

 

Well, that was probably a one-time kind of deal - oh no...

 

 

Then there's sports.

The NBA blew it:

 

 

So did ESPN:

 

 

Twice:

 

 

Okay, so maybe we can forgive ESPN and Starbucks. How about news outlets? Eek.

NBC:

 

 

CBS:

 

 

BBC:

 

 

CNN:

 

 

And last, but not least in the really-should-know-better column: The Economist.

 

http://www.globalpost.com/dispatch/news/regions/americas/140422/colombians-want-the-world-stop-misspelling-their-country-its-not-columbia