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A continuing effort to answer an elusive, multi-billion-dollar question: "After Haiti's devastating earthquake, where did the aid money go?"

Local construction Haiti
A man works to build a church roof using locally purchased, foreign-imported wood in the Neret neighborhood of Port-au-Prince. (Jacob Kushner/GlobalPost)

The Multiplier Effect: Driving Haiti’s recovery by spending aid dollars locally

Just a small fraction of foreign aid has gone to Haitian businesses, but an NGO network is trying to change that.

PORT-AU-PRINCE, Haiti — Just days after a cholera epidemic began infecting thousands of Haitians in October 2010, Salim Loxley received a phone call at his desk in Port-au-Prince from the United Nations Development Program (UNDP), one of the largest-spending organizations operating in the post-earthquake nation.

“We need 4.5 million bars of soap by Friday,” said the man on the other end, anxious to distribute the soap to Haitians who were living in unsanitary displacement camps and vulnerable to the highly infectious disease.

Normally such a call would go to one of UNDP’s US-based suppliers, who would truck the soap over from a warehouse in Haiti or ship it down from the States. But, as a director of entrepreneurial NGO called Building Markets at the time, Loxley had a database at his fingertips that included eleven local soap suppliers and three manufacturers who produce soap here in Haiti.

Loxley helped connect UNDP with Fritz Brandt, whose company Carribex has been producing soap, oil and other food products for local consumption in Haiti since 2004.

Carribex was able to produce and begin delivering the special type of soap UNDP needed to slow the cholera epidemic in just two days — so fast, in fact, that UNDP momentarily ran out of space to put it all.

“Buyers don’t understand what’s here, they don’t trust the organizations that are here.”
~ Salim Loxley, former Building Markets director

“I started delivering in 72 hours, and finished three million bars in less than a week,” said Brandt, who also helped UNDP identify a recipe for a particular laundry soap that would be more effective than typical bar soap in killing cholera bacteria. “I had to stop delivering because they didn’t have any warehouse to put what they asked for.”

Brandt said the $252,000 soap deal, which was followed shortly by a $600,000 deal with UNICEF, marked the first time in seven years of operating his factory that one of the foreign NGOs or international bodies that spend billions of aid dollars annually on supplies and equipment had ever contracted with him.

The $10.2 billion in aid pledged to post-earthquake reconstruction in Haiti is largely bypassing the nation’s local producers and importers. Only 2.4 percent of the $205 million in aid contracts by the US government in Haiti as of September 2011 went to Haitian companies, according to an analysis by the Center on Economic and Policy Research of the Federal Procurement Database System.

Now in the final weeks of its campaign in Haiti as its own funding runs out, Building Markets is working to get the thousands of other NGOs to send more contracts to local businesses — the first time many of these businesses have had access to foreign NGO dollars.

By investing in local business, Loxley, formerly the organization’s country director, said aid dollars could have a “multiplier effect” — bringing workers into the factories and warehouses of Port-au-Prince and off the crowded streets where hundreds of thousands of vendors hawk imported soap, rice and products in an informal economy.

“You’ve got the international community coming down, the UN coming down and creating a massive economic footprint on the ground with projects, programs to deliver, humanitarian aid to deliver,” Loxley said. “[The Caribbex soap deal] is an interesting story because it tells you that there is capacity in Haiti. Buyers don’t understand what’s here, they don’t trust the organizations that are here.”

Caribbex is just one of hundreds of contracts the organization has facilitated here in Haiti. It helped a Chinese importer contract with a Haitian fishing cooperative to buy 10 tons of sea cucumbers each month. The demand created by that deal helps employ the estimated 5,000 workers from 50 different fishing outposts across Haiti.

And after the earthquake damaged a local businessman’s brand new air conditioning unit plant, Building Markets helped win the company win contracts for energy-efficient AC units for the UNDP, Haiti’s Ministry of Justice and its National Police.


Building Markets (formerly Peace Divided Trust) began operating in Haiti before the January 2010 earthquake with the hopes of replicating its success getting the United Nations to contract with local companies in Afghanistan. The organization studied the UN’s activities there and found that an estimated 80 percent of aid money directed to local businesses generated local economic impact, versus 15 percent for funds that went through foreign NGOs and contractors. The US military spent $14 billion on contracting there in 2009 alone, according to Reuters.

Former commander of US forces in Afghanistan Gen. David Petraeus urged the US and other actors in his counterinsurgency strategy to “Hire Afghans first, buy Afghan products, and build Afghan capacity.”

By contracting locally, he argued, the military intervention could help strengthen Afghanistan’s stagnant economy and win the confidence of more of the Afghan people in the process. Reuters reported that 80,000 of the estimated 112,000 contractors used by the US military there currently are Afghan-operated.

Loxley said Building Markets hopes to emulate that message in Haiti. The importers and manufactures that operate here struggle to compete for large contracts by NGOs and the US government, which often ultimately go to American firms. As of September 2011, only 23 of 1537 post-earthquake contracts by the US Agency for International Development (USAID) had gone to local businesses, with nearly 40 percent awarded to Beltway contractors from D.C., Maryland and Virginia.

And according to documents obtained by the GlobalPost, USAID allocated $1.1 billion dollars in humanitarian assistance to Haiti in fiscal year 2010 through dozens of different organizations — but not a single dollar went directly to a Haitian organization or business.