It was only a matter of time.
In the span of a decade, Korean pop music has gone from relative obscurity to sweep the entire Asian continent.
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Now, with a little help from Psy, K-pop has cast its eye on the potentially lucrative markets in the Americas and Europe. First came the United States, then Mexico.
MBLAQ, a popular Korean boy band, arrived in Mexico this week for their first concert in Central and South America.
Here's what happened when they arrived at the airport. (Think, Beatles):