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Other companies rush to distance themselves from the right-wing provocateur's attack on a law student advocate of subsidized contraceptive pills.
A mattress retailer today became the first company to pull advertising from Rush Limbaugh’s radio show as a result of remarks he made this week, calling a young law student a “prostitute” and a “slut” for advocating subsidized birth control, according to Politico.
Sleep Train Mattress Centers announced the decision on its Twitter account today, saying “[w]e don’t condone negative comments directed toward any group. In response, we are currently pulling our ads from Rush with Rush Limbaugh.”
More from GlobalPost: Limbaugh calls student ‘slut’ for wanting birth control
The decision won plaudits from some Twitter users and users began circulating a hashtag #BoycottRush which appeared at one point at up to ten tweets per minute.
The student, Sandra Fluke, appeared on MSNBC, saying she was “outraged.”
While not announcing the withdrawal of ads, other companies sought to distance themselves from Limbaugh. Pro Flowers said on its Twitter feed:
@utbrp We would like to assure you that we do not endorse the views expressed by Rush Limbaugh and we appreciate your feedback.
— ProFlowers (@ProFlowers) March 2, 2012
eHarmony announced that it had never bought ads on Limbaugh’s show but would look into whether its “network buys” could prevent its ads from running during his broadcast, according to Politico.
Meanwhile Republican Speaker of the House of Representatives John Boehner called Limbaugh’s remarks "inappropriate" and Carly Fiorina, chair of the GOP senatorial committee, said they were “insulting,” according to Politico.
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The news website said Congressional Democrats had seized on the remarks, insisting that Republicans denouce Rush and said President Obama had called the student, Sandra Fluke, to express support.