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Rush Limbaugh: Hawaii's KPUA radio first to drop the show over 'slut' remarks

With advertisers continuing to head for the doors, his repeated apologies don't seem to have made a difference.

Rush Limbaugh speaks at a May 2007 event in Novi, Michigan. (Bill Pugliano/AFP/Getty Images)

Despite two apologies for last week’s attack on a Georgetown law student, things just keeping getting worse: Rush Limbaugh has lost perhaps ten advertisers and now a Hawaii radio station has announced it will drop him, too.

In a statement, KPUA radio in Hilo Hawaii said today the discontinuance would be immediately effective.

Over three days last week, Limbaugh called Sandra Fluke a "slut" and a "prostitute" and told her to offer free pornography using sexual encounters Limbaugh said would be enabled by healthcare coverage of contraceptive medicine.

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The Honolulu Star Advertiser reported that KPUA “may be the first radio station nationally to cancel airings of the program.”

“We are strong believers in the first amendment and have recognized Mr. Limbaugh's right to express opinions that often times differ from our own, but it has never been our goal to allow our station to be used for personal attacks and intolerance,” Chris Leonard, president of the station’s parent company, was quoted as saying in the statement.

“The most recent incident has crossed a line of decency and a standard that we expect of programming on KPUA whether it is locally produced or a syndicated program like the Rush Limbaugh show.”

“Regardless of one's political views on the issue being discussed, we feel the delivery was degrading and the continued comments over several days to be egregious,” he said.

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In an interview, Leonard told the Star Advertiser that the decision mirrored how he would have handled an incident at his own station.

"I spent a good part of the weekend deliberating this issue," he was quoted as saying. "Had this been one of my disc jockeys that had made this comment, they would have been terminated.”