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The "Today"/"Good Morning America" ratings battle intensifies with Palin up against guest host Katie Couric
The former governor of Alaska and 2008 Republican vice-president nominee, Sarah Palin, will guest co-host on NBC's "Today" program this week.
Palin, who is also a contributor to Fox News Channel, will join Matt Lauer and Ann Curry at the news desk, according to the weekend "Today" program.
"No, this is not an April Fools joke," Business Insider writes, pointing out that Palin's appearance will coincide with that of Katie Couric, who is guest-hosting ABC's rival "Good Morning America" program all week.
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Forbes speculates that NBC is "flipping out" that Couric, who has hosted its "Today" program in the past, will steal away valuable viewers.
The publication's contributor explains that Couric is best know for the “CBS Evening News” with Palin, in which she couldn't name a newspaper she read for information.
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Speaking about her up-coming television appearance, Palin told the Breitbart News: "I see this as a good opportunity to bring an independent, common-sense conservative perspective to NBC. We’re going rogue and infiltrating some turf for a day.”
And when asked about the fact she would be pitted against Couric she replied: "Game on."
"Set your alarm clocks for 6:59 a.m., America," The New York Times advises, reporting that "Good Morning America" had been expected to out-rate "Today" for a whole week for the first time since 1995.