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The latest Obama campaign ad focused on economy, as polls show Republican rival Mitt Romney closing on President Obama in swing states.
President Barack Obama's reelection campaign released its first paid television ad of the election season on Monday, focusing on the economy, according to Bloomberg.
The minute-long ad, titled "Go," focuses on one of Obama's biggest vulnerabilities, the economy. It emphasizes that the president inherited the economic crisis, showing foreclosures and plummeting stocks which happened "all before this President took the oath," according to ABC News.
David Axelrod, Obama's chief campaign strategist, said the ad was set to run in nine swing states (including Ohio, Pennsylvania, Iowa and Florida) and revealed that the campaign planned to spend $25 million on ads this month, according to Bloomberg.
CBS News noted that the ad focused on a positive message, promoting Obama's record rather than making attacks on Republican rival Mitt Romney. The narrator in the ad says, "We're not there yet, it's still too hard for too many. But we're coming back."
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Romney campaign spokeswoman Amanda Hennenberg said, "Americans know they're not better off than they were four years ago," in response to the ad, reported CBS News.
Obama kicked off his reelection campaign over the weekend with rallies in Ohio and Virginia, amid disappointing economic news that the economy had only added 115,000 jobs in the previous month, lower than expected.
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The latest USA Today/Gallup Swing States poll, released Monday, showed that Obama's lead over Romney had been trimmed from nine points to only two points, with Obama at 47 percent and Romney at 45 percent in the 12 battleground states most likely to influence the results of November's election, according to AFP.
The poll also showed a wide gender gap, with women supporting Obama 52-40 percent and men supporting Romney 50-42 percent. Romney won 60 percent of the respondents' confidence on economic issues, compared to 52 percent for Obama. Obama, however, has a 27-percent lead on likeability, according to the survery, noted AFP.
The poll covered the states of Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin, including all the states in which Obama's new ad will air.
Another poll, released by Politico/George Washington University on Monday, found Romney leading at 48 percent and Obama at 47 percent. Obama held double-digit leads on issues such as foreign policy and standing up for the middle class but wavered on the economy, according to Politico.
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Here is the campaign ad: