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Campaign app for iPhone contains typo 'A Better Amercia,' new version awaits Apple approval.
If Mitt Romney’s team wanted to inject some life into his campaign with a new iPhone app, mission accomplished.
The “With Mitt” app launched Tuesday containing a typo – A Better Amercia – has gone viral, but probably not the way strategists had intended.
“Are you with Mitt in 2012? Then show your support,” the app’s description reads on iTunes.
The app is a simple enough idea.
It provides users with 14 photo frames to choose from, each with a different inspirational or motivational message, such as "American Greatness," "Believe in America," or "Day One, Job One."
Users add their own photos and share them on Facebook or Twitter.
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There’s certainly been a lot of sharing, with some delighted user creating the Amercia is With Mitt blog on Tumblr.
Twitter users delighted in the mistake, vaulting #Amercia into its top hashtags, while users flooded the Internet with their interpretations of what Amercia stands for.
A Romney spokeswoman told USA Today, “Mistakes happen,” and said the developer – Romney for President Inc. – has a new version of the app waiting for Apple’s approval.
The app’s launch coincides with Romney’s victory in the Texas primary making him the official Republican nominee.
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