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NYC Mayor Bloomberg urges hospitals promote breastfeeding, hide baby formula

New York's Mayor Bloomberg is pushing hospitals to discourage new mothers from using baby formula, and teach them to breast-feed.

Clone of Bloomberg consultant 2011 10 21Enlarge
New York Mayor Michael Bloomberg in New York City on Oct.10, 2011. (Spencer Platt/Getty Images)

New York City's Mayor Michael Bloomberg has a new cause.

After proposing a ban on large soft drinks, he is pushing hospitals to keep baby formula locked up on maternity wards, so more new mothers will breast-feed, Fox News reported.

Bloomberg defended his voluntary “Latch On, New York” campaign, which starts on September 3.

According to WNYC, about 27 of the city's 40 hospitals have joined and "will begin taking a number of steps to encourage moms to nurse their newborns."

The New York-based public radio station said the hospitals will store the baby formula under "lock-and-key, like other medications" so nurses won't give out the formula so readily.

The hospitals have also agreed to give up "swag bags" to new mom's with formula related gifts.

Women who can’t do it, or don’t have the time to do it — you go for the formula,” Bloomberg said. “But I think most public health officials want to encourage women to breast-feed for the first couple weeks, because the outcomes are better.”

Many organizations including the Centers for Disease Control and Prevention and the World Health Organization encourage nursing over bottle-feeding but critics say the mayor is intruding on people's personal lives, WNYC reported.

More from GlobalPost: Mayor Michael Bloomberg wants large sodas banned in New York

Kimberly Moskal Andruszkow More than 1 year ago
Women should be given a choice whether they want to breast feed or not and society needs to stop being judgemental against mothers who choose not to. Mayor Hitler wants more women to breast feed but when they go back to work there is no place accessible at their workplace for them to pump it and for the women who do go back to work there are no day care centers for those babies because he cuts the budget for childcare. Mayor Hitler needs to mind his business.
Amy Bolowitz More than 1 year ago
This is exactly why the law should have remained which limits 2 terms for a Mayor. He is starting to look a little like a dictator!
Tony Giunta More than 1 year ago
Ever hear of the movie grumpy old men bloomburg ?