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South Dakota's Beef Products Inc. says ABC 'pink slime' reports were false and defamatory.
A South Dakota-based meat processor is suing ABC News over its reports on a meat product that critics dub "pink slime."
Beef Products Inc. accuses the network of disseminating 200 "false and misleading and defamatory statements" about its beef product, company attorney Dan Webb told The Associated Press.
More from GlobalPost: Pink slime producer forced to shut down three factories
The company is seeking $1.2 billion in damages.
Known in the industry as lean, finely textured beef, "pink slime" is highly processed and treated with ammonia to kill bacteria -- much like other meats, but ABC's first report on the product March 7 ignited a firestorm.
More from GlobalPost: Pink slime: It's what's for lunch
Consumers boycotted retailers who carried beef containing "pink slime," eventually succeeding in getting many to drop it.
The resulting backlash cut production at Beef Products Inc. by more than half. The company closed three out of its four plants and laid off more than 700 employees, Reuters reported.
"The lawsuit is without merit," Jeffrey Schneider, senior vice president of ABC News, said in a statement. "We will contest it vigorously."