Mitt Romney's comment that he had "binders full of women" as governor of Massachusetts set the Interwebs on fire during Tuesday night's second presidential debate.
The GOP challenger made the remark in response to a question about women's equality in the work place, describing the hiring process for his cabinet as governor.
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"I went to a number of women's groups and said 'Can you help us find folks?' and they brought us whole binders full of women," Romney replied.
#BindersFullofWomen shot to the top of Twitter trends within minutes, and Tumblr put out multiple memes of actual binders full of images of women and reaction to the comment by women attending the debate at Hofstra University in New York.
Romney's Binder also soon became a new Twitter feed and the term even has its own Facebook page.
"I prefer Trapper Keepers full of women, but that's just me," Doree Shafrir tweeted.
Comedian Patton Oswalt called Binders Full Of Women his "favorite Motley Crue album."
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