Move over "binders full of women," the internet just got a new election campaign catchphrase: "Romnesia."
On Friday in Virginia, President Barack Obama hit the campaign trail swinging, using the word "Romnesia" to describe his Republican challenger Mitt Romney's propensity for "conveniently forgetting what his own positions are," the Washington Post reported.
With just 18 days left until the presidential election, a more aggressive Obama has been actively attacking his GOP rival over the last few days: at Tuesday's debate, Wednesday's roast in New York and now his speech at George Mason University in Fairfax, Virginia.
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"We've got to name this condition that he's going through," Obama explained. "I think it's called Romnesia... Now, I'm not a medical doctor, but I do want to go over the symptoms with you — because I want to make sure nobody else catches it," the Daily Kos reported.
Obama went on to attack Romney's alleged flip-flops on women's rights, equal pay and healthcare.
"You know if you say if you're for equal pay, but you can't say if you'll sign a bill for equal pay, you might have Romnesia," he said.
"If you say you think women should have access to contraceptive care, but you support legislation that would let employers deny contraceptive care, you might have Romnesia ... If you say you'll protect a woman's right to choose, but you stand up in a primary debate and say you'd be delighted to ban abortion in all cases, then you definitely have Romnesia."
The President then delivered the punchline: "If you have Romnesia, here's the good news — Obamacare covers preexisting conditions. We can fix you! We can make you well."
The Atlantic later clarified that Obama was incorrectly credited with coining the term, when in fact it has been making the rounds on liberal blogs. It was apparently used first by the group Being Liberal in this post on Facebook.
It was also used by the people tweeting as Big Bird (actually BLGBLRD) before the president used it on Friday:
"So Obama neither deserves credit for the neologism nor blame for the pun," said The Atlantic.
Here is the video of the event, posted to YouTube: