Yes, there's already a new phrase sweeping the country as cream-filled snack foods are swept off store shelves - Twinkiegeddon.
Shoppers are buying up every last Twinkie and Ding Dong they can find after the snack food maker Hostess said Friday it will shut down its plants and liquidate the business.
Hostess has been struggling with a strike by its labor union, the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union, which has been going on since a September contract slashed workers' wages and benefits.
But a little labor dispute isn't stopping Americans from sweeping store shelves clean of their favorite specimen of modern food technology.
"We're definitely seeing a sharp increase in purchases of Hostess products today," Mike Siemienas, spokesman for grocery store operator Supervalu told CNN Money. "We expect this will continue as more consumers become aware of the news."
CNN also reports that Twinkies have been skyrocketing on the popularity charts at Amazon. In the last 24 hours, Twinkies sales jumped over 31,000% on on Amazon's "Movers & Shakers" sales ranking.
If you just unknowingly ate your last Twinkie, do not fear. There may be help on the way. According to ABC News, it's possible we could see Twinkies back on the shelves as soon as another bakery buys the brand.