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People may head to SXSW for the parties, but they stay for the innovation.
Walking in to the South by Southwest convention center for SXSW Interactive is nothing short of an overwhelming experience.
The halls are filled with entrepreneurs who can all promise you the next best thing, the latest gadget, or the greatest tip to finding fame on the Internet.
There are literally hundreds of panels to attend, ranging in topic from "Tweets from the DMZ: Social Media in North Korea", to "The Future of Porn." Simply put, there is something for everyone at SXSW.
Didn't make it to SXSW this year?
Here are a few of the reasons why entrepreneurs, techies and interactive fans all flock to Austin, Texas, in March: