Yahoo unveils new logo, to chorus of boos

Yahoo CEO Marissa Mayer attends a session of the World Economic Forum 2013 Annual Meeting on Jan. 25, 2013. Mayer has been sprucing up the Internet company's websites to make them more appealing to users.

Yahoo unveiled a new logo late Wednesday, and it didn’t take long for the booing to start.

Judging from the negative comments posted on Twitter on Thursday, it seems most people hate it.

But the fact people are talking about it is of itself a victory for Yahoo Chief Executive Marissa Mayer, who has spent the past 14 months sprucing up the Internet company’s websites to make them more appealing to users.

Mayer is clearly proud of the refreshed logo — the first revamp in the company’s 18-year history — which retains the major elements of the old one, such as the company’s official color, purple.

The familiar exclamation mark is also still there, although it is now at a slight tilt of 9 degrees “just to add a bit of whimsy,” Mayer wrote in a Tumblr post.

Mayer wrote that she and a bunch of designers spent most of one weekend this summer coming up with the new logo.

“We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud,” she wrote.

Mayer may be disappointed by the harsh reviews, but she will no doubt be tickled pink (or should tha be purple?) that Yahoo is back in the headlines.