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Couples hoping to sit together for the romantic flick 'Beijing Love Story' are out of luck.
This could be the greatest Valentine's Day prank ever.
A group of bitter singles in Shanghai banded together to buy up every odd-numbered seat for a Valentine's Day showing of "Beijing Love Story," forcing couples to sit separately for the romantic flick.
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“Want to see a movie on Valentine’s Day?” one of the organizers, who goes by UP, said in a message online.
“Sorry, you’ll have to sit separately. Absence makes the heart grow fonder.”
A self-described "computer nerd" who suffered a breakup last year, UP said he was just trying to do something nice for fellow singles on a day many come to dread.
He initially tried to buy all of the tickets to the show, but was turned down, according to the Shanghai Morning Post.
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So he turned to a group-buying website and social media for help.
A cinema employee told the Xi'an Daily it had decided to sell the remaining seats at a steep discount.
The stunt drew mixed reviews on China's microblogging site Sina Weibo.
Some users praised it as brilliant, while others called it sadistic and ill-planned.
"The dream of many singles has finally come true," wrote one user.