Looks like people want North Korea pelted with Swedish underwear.
The nation currently tops a list of potential targets for Swedish fashion label Bjorn Borg's "Weapons of the Mass Seduction" campaign.
On October 31, Bjorn Borg will release 450 pairs of underwear on the most-voted location, which as of this writing was the North's capital Pyongyang.
"Why? Because We Say Ja! To Weapons of Mass Seduction," the company explains on their campaign site, here.
The Swedish brand, named after the 1970s tennis legend, is known for its colorful underwear collection, available in 30 countries.
(We're assuming North Korea doesn't already have an outlet.)
This isn't the Swedish fashion house's first (political?) international statement.
Bjorn Borg placed an ad in Moscow Times in late September, supporting Russia's embattled LGBT community.
Sweden says da. A Björn Borg ad in today's Moscow Times. pic.twitter.com/woyTnJwwbw
— Sweden.se (@swedense) September 26, 2013
It translates to "Bjorn Borg says yes!"
Watch Bjorn Borg's promo video below: