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Whoa, this road safety commercial from Northern Ireland is horrifying and crazy

What the hell did I just watch?

Road safety northern irelandEnlarge
(YouTube)

Okay, this video is totally insane and you are warned. 

It's a road safety advertisement from Northern Ireland that warns drivers against speeding. Actually, "warn" is perhaps not a strong enough word to describe what the makers of this ad think about speeders. Basically, if you speed, you are a horrible, child-murdering monster.

After watching the video, you'll probably be thinking — damn, Northern Ireland must have a severe problem with traffic-related deaths to be putting out stuff like this. It doesn't. 

Northern Ireland has one of the best records on road safety in the world, at least when it comes to fatalities. For several years, there have been 3 to 4 traffic-related deaths for every 100,000 people in Northern Ireland. (You can find more stats here.)

For comparison, the US death-per-100,000 figure has been between 10 and 15 since 2000. China and Brazil are in the 20s. Eritrea, Dominican Republic, and Libya are in the 40s. 

3.5 isn't looking so bad, is it?

Who knows, maybe it's because of disturbing and ridiculous ads like this one. (Warning: graphic)

http://www.globalpost.com/dispatch/news/regions/europe/140620/whoa-road-safety-commercial-northern-ireland-horrifying-and-craz