A hashtag alone isn't going to change the world, but it could be the start of something. That's what Abraham Gutman is hoping, he told BBC.

Gutman co-created the hashtag #JewsAndArabsRefuseToBeEnemies, which has been making the rounds on Twitter and Facebook.

#JewsAndArabsRefuseToBeEnemies has been a hashtag in Hebrew for years, Gutman said. He wanted to make it an international effort. And he's off to a good start:

And here's a Storify of more.