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LONDON - Drinks company Diageo PLC says rising spirits consumption in the U.S. helped its profit in the year to end-June to swell by 28 per cent to 2.48 billion pounds ($3.79 billion).
Diageo, whose brands include Johnnie Walker whiskey, Smirnoff vodka and Guinness stout, said Wednesday that sales rose 6.1 per cent to 15.48 billion pounds from a year earlier.
Sales in North America, its biggest market, were up 5 per cent. In emerging markets, there was double-digit growth, including an 18 per cent rise in Latin America and 11 per cent in Asia. Sales in Western Europe fell 5 per cent, however, amid the ongoing economic malaise.
Chief executive Ivan Menezes says effective marketing has been a key driver in whisky sales — Diageo's biggest and most profitable category.
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