DENVER - Utah Gov. Gary Herbert acknowledges his state has catching up to do to make its getaways as visible as resort towns like Vail in neighbouring Colorado.
Herbert spoke to a small group of reporters in Denver at a lunch Monday and said tourism is a critical part of his economic development efforts.
Herbert says he hopes to make Utah the No. 1 best business destination in America, as well as a top international business destination.
He touted his state's growing high-tech industry, young labour force, relatively low crime rate, recreational opportunities, mass transit and education.
Yet the state also faces challenges, including keeping the Outdoor Retailer outdoor gear trade shows beyond 2016 and making sure they don't bolt for someplace like Las Vegas.